Default HubSpot Blog

SMS and Email Marketing combined to increase your repeat business

Most business owners will agree that loyal customers that repeat their purchases are the keystone to long-term success. The reason being, it is far less costly to get an existing customer to buy than it is to find a new one. The lower cost of sales acquisition leads to higher margins and ultimately higher profitability.

How do you increase repeat business?

The short answer is to market to your existing customer base. Traditionally this is accomplished through email and direct mail announcing your latest promotion, special, coupon, etc. Email and direct mail are an effective way to call attention to your business. However, new technology is making it easier for you to keep your brand in front of your customers and make it compelling for them to act.

All-in-one messaging applications such as Maxx Messaging makes it easy for your business to promote a special, an event, a coupon or any offer directly to your customers cell phone, inbox, instant message client or social network. Communication via multiple paths increases the stickiness of your brand and offer.

How does it work?

Use a single web-based software application to push your specific promotion to every popular message channel. One easy, cheap application to keep your customers engaged with your business.