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5 pitfalls to avoid with your ecommerce website

Posted by Alex Neir on Tue, June 12, 2012 @ 01:19 PM

Let’s face it, the Internet is as big as the industrial revolution in how it is reshaping the landscape for commerce. That being the case your business’s website is a giant extension of your brand and ability to deliver goods and services. So, are you making it easy for your customers to buy from you on your ecommerce site? We have put together a list of things you should try to avoid in the hopes of stream lining your online offerings.

1. Your website is slow

    Speed is everything in this instant gratification society. If your customers have to wait around for your site to load you are going to lose them. It’s that simple.

    However, site speed can be a tricky. You want to make sure you have a good hosting company that understands your business type. You also want to make sure the shopping cart you select is optimized for your site. Little site improvements can speed up the load time and will result in more conversions.

     2. Your website is cumbersome

    It is very important that your customers be able to buy from your site in less than 5 clicks. Research shows that conversions rates drop considerably once the 5 click threshold is breached. The lesson, condense the site and improve the flow. Customers want a clean, easy and quick check out.

    3. Your credit card capture page is not intuitive

    There is an industry standard for the order in which credit card information is to be entered. Do not waiver from this standard. Statics show that customers have become trained in how they enter credit card information. If the order is altered the customer is likely to make a mistake and their experience is degraded.

    4. Overcharging for shipping

    Some sites see shipping as a revenue generator. Others try to lower prices below the competition and make it up in shipping.  Savvy consumers are factoring shipping as part of the total cost to purchase. The best thing you can do is reduce your shipping cost to as low as possible and pass those savings on to you customer.

    5. Poor browser optimization

    If your website is not optimized for all the different browsers that your customers are using, you are losing sales. Have you ever been to a site that was missing information or formatted incorrectly? What did you do? Did you stick around to try to navigate through to find what you were looking for? My guess is no, you simply hit the back button and when to another site. That is what you customers are doing if you’re not browser optimized.

    Tags: Payment Gateway, Ecommerce, Virtual Terminal