5 Credit Card Processing Pitfalls Merchants Should Look For
For a merchant, Internet credit card processing is a viable way to grow your business. However, there are certain areas where you can run into trouble, causing a loss of money or business down the road. Here are five key ways a merchant can avoid these pitfalls:
- Look out for quoted low rates from companies offering to process credit card transactions. Always scrutinize each quote received to view all of the cost factors involved in signing up; this will ensure the best deal is acquired for the business.
- Do a comprehensive search to ensure the cheapest processing equipment is used for the business. Avoid leasing equipment, as it can drain financial resources quickly while hooking the business in for a long-term contract you may not want.
- Negotiate your contract term, many business fail to ask if the contract term can be shortened. In many cases it can so be sure to ask.
- Watch out for termination fees; they can be a sign that a company is not invested in helping the business grow, and would rather see a customer terminate his/her agreement early so that it can collect the pricey termination cost.. Also keep an eye out for reprogramming fees, as although a company may try to convince your business that it must lease or buy equipment in order to avoid having to re-configure the devices, this typically is not the case; in generally the virtual terminal used for Internet credit card processing is easy to set up or re-configure.
- Pick out the proper merchant account for the business. Ensure the strengths and weaknesses of each account are known before entering into any agreements with companies to use their equipment. By choosing the account that best suits the business' cost and service needs, the business ensures it will remain profitable once the equipment is deployed.
Internet credit card processing can be a straightforward and profitable way to get a business going online, and by exercising caution before entering into any agreements, a business has the best chance to grow in a market beyond a retail store or warehouse.
For more information on Internet credit card processing please give us a call at (800)917-8026.
WordPress shopping cart, ecommerce made easy
Do you have a WordPress website for your business and are you looking to add a shopping cart to facilitate online sales or ecommerce? Adding a WordPress shopping cart has never been easier thanks to the Shopp plugin for WordPress.
Shopp lets you add a full blown shopping experience to your website with the simple installation of their plugin. Shopp installs just like any other plugin and once installed the application walks you through your product catalog set up. Setup has been simplified and streamlined to get your products configured with ease.
Shopp has been developed with ease-of-use as the primary objective. It is ready to go out-of-the-box and enables you to get your online store up and running in very short time.
The Shopp WordPress shopping cart is available at their website http://shopplugin.net/store/. When you make the purchase you must also select a payment gateway to accompany the plugin. The payment gateway is the software that encrypts your customer’s credit card information and sends it to your merchant account. The merchant account then performs the authorization of the sale at the customer’s bank. The authorization is a reserve of funds to then be deposited into your bank account as payment for the products purchased.
If you are unsure which payment gateway to select I recommend Authorize.net. They have reasonable pricing and easy integration options to get your store connected with a merchant account.
Once you have made a gateway decision and completed the purchase of the plugins, simply install the plugin through your WordPress administration dashboard. Once installed follow the easy set up instructions to add your products to the shopping cart. You are able to test the layout and organization of the products as you go. Once you are satisfied with the operation you will need to configure your gateway and merchant account.
I would suggest contacting a merchant service provider to help you set up you gateway and merchant account. Once the gateway and merchant account have been integrated you are ready to sell you products on-line 24 hours a day, 7 day a week.
Here at Maxx Merchants we are WordPress specialists and can help with all aspects of getting your WordPress shopping cart up and running. For additional help and pricing please provide us with your Name and Email and an account specialist with get in-touch immediately.
Sell your products online – A guide to ecommerce
Are you looking to set up an online store? Are you confused with all the moving parts and how they work together? If the answer is yes, then look no further as our guide is intended to explain what you need and how to set it up.
This guide is broken down into 3 sections, each intends to explain how an ecommerce site works and what’s involved.
- Starting an Ecommerce Website
- Shopping Cart Compatibility
- Merchant Account Rates and Fees Explained
Starting and ecommerce website. Starting with the basics, what is involved? We begin by discussing each individual piece of the solution. We start with the website itself, next we talk about the shopping cart and hosting, last we discuss the payment gateway and merchant account. Don’t get discouraged as it seems like a lot in the beginning but once you understand how each piece works it becomes much simpler.
Shopping cart compatibility. In this section we discuss the shopping cart and payment gateway in detail. We offer a workflow on how the shopping cart and payment gateway work together with the merchant account to accept payments via the internet. We also have a shopping cart compatibility worksheet to help focus the information you need based on your set up.
Merchant account rates and fees explained. In this section we break down all the rates and fees associated with a merchant account so that you know what to expect. We offer a detailed explanation of each, as well as a guide to pricing.
The internet is a powerful vehicle for expanding your business reach. By opening an ecommerce store you are able to reach customers that you previously could not. You also allow your customers to purchase your goods and services 24 hours a day and 7 days a week. Additionally, you are creating a stronger brand as exposure on the internet increases brand awareness, brand availibility and loyalty.
Would you like to accept payments from your website? If so please click the image below.
Why are merchant account rates higher for Internet, Mail and Telephone Order transactions?
The rates charged for credit card transactions vary based on the perceived risk associated with the transaction. The transaction is perceived to be more risky when there is less control over who is initiating the transaction. Transaction risk has been established by the credit card associations (Visa, Master Card, Discover, etc) and can be grouped into three categories:
- Card present, person present transactions
- Keyed transactions
- International and corporate card transactions
Card present, person present transactions, also known as swiped transactions, represent the lowest risk. The risk is lower because the merchant has more control over the customer initiating the transaction. The merchant can check the customer’s identification to make sure it matches the credit card being used. This greatly reduces the probability that the transaction is fraudulent.
Now, the rates for internet, mail order and telephone orders fall into our second category, keyed transactions. When a credit card transaction is completed via the internet, mail or telephone the order must be keyed into the credit card terminal by the business. The credit card is not present at the time of the transaction and therefore the identity of the customer placing the order can not be verified. Due to the fact that there is less control over the customer, the perceived risk is higher and therefore the rate is higher.
The last category, international and corporate cards represents the highest perceived risk. This is due to the fact that international cards are unable to be address verified leading to higher fraud and corporate cards have multiple authorized users also leading to higher instances of fraud.
If you would like help opening a merchant account please contact our friendly staff at (800)917-8026 and we can get you set up quickly and easily.