- Credit Card Sale
- Credit Card Void/Refund
- Transaction Reporting & Merchant Defined Fields
- Additional User Account Creation
Customer credit card security is important if you want to retain customers and protect your business. The first major vulnerability for an ecommerce site is the checkout page where the customer’s credit card information is collection and transmitted. At an absolute minimum you need to have your checkout page hosted on a secure server.A secure server is evidenced with a URL that starts with HTTPS:// and not the traditional HTTP://.
Secondarily, it’s a good idea to invest in an SSL or certified secure server page. Both the secured server and certified SSL will be offered by your hosting company and can easily be set up. A certified SSL comes with a certificate that customers can validate the encryption services and security of your website. Securing your checkout page limits the risk of your customer’s credit card information being stolen by identity thieves and therefor limits your liabilty.
A second and an increasingly apparent vulnerability for ecommerce sites are credit card validation procedures. It is a good idea to validate customer credit card information on as many fields as possible. Now there is certainly a balance here as you don’t want to force your customers to enter too much data at checkout, however to few and you open yourself up to fraud. Here are the minimums suggested.
If you do not capture the CVV code at the time of checkout you waive your rights to fight charge backs initiated by the customer. Additionally, if you do not validate the credit card credentials you open your business up to liability from credit card testing programs. A credit card testing program is a computer generated attack on your website in which credit card numbers are tested to see if an authorization can be acheived. It is not uncommon for credit card testing programs to run 100,000 credit cards on your website overnight. The unsettling part, your business is liable for the transaction charges for the attempted authorizations. 100,000 attempted authorizations at $0.08 per transaction comes out to be $8,000 in transaction charges, over night.
Next, it is a good idea to choose a trusted merchant service provider that has tools to help limit your exposure to cyber-attacks. Let’s face it, more online business means more online criminals. The most common cyber-criminals are those attempting to steal credit card numbers to then purchase items with the stolen card numbers. How can you protect against these types of attacks?
Fraud protection tools are cheap insurance against cyber criminals. The right tools can make the difference between a successful online presence and being put out of business. Fraud attempts can be eliminated with a rules based fraud detection application that examines each transaction before it is processed. Here are some examples of the rules that can be set up.
Last, make sure your customers know the effort you have made to protect them and their credit card information. By taking the appropriate steps to protect your customers you are laying the foundation for a very successful online presence.
For non-existing merchants the system can be added along with existing equipment with a conversion or can act as a stand alone account. The option is yours.
The cost of the mobile swiper is $25. The ProCharge app is available for free via the AppStore. For Retail merchants, all that is needed is to enter your current merchant account credentials into the setting for the app, plug the swiper into the headphone jack and the system uses your existing account to process payments. Its like adding an additional wireless terminal to your account for a one-time cost of $25. It doesn’t get much easier or cheaper than that.
MOTO merchants are also supported by ProCharge and the system would be set up the same way as the retail merchants.
The ProCharge system also comes with all the features and functionality you would expect from a enterprise level payment gateway without the cost. Gateway features include access to transactions, batches, and reports, access via the mobile device, virtual terminal and plug-in, recurring billing functionality and much more.
ProCharge is currently available for Iphone 3,4, and 5, as well as the Ipod Touch 3 or higher, and Ipad 2, 3, and Retina. The Android operating system is not currently supported but will be in 2 months. Our development team is working tirelessly to roll it out.
For more information please call our friendly support staff at (800)917-8026
The two main ways to accept credit card payments online are:
A merchant account is set up via a bank or ISO, and is essentially an account controlled by the business, which enables it to process credit card payments. A third-party merchant takes credit card payments on behalf of the business, usually in exchange for certain fees or a percentage of the profits.
Merchant accounts are subject to requirements that vary between countries and between banks and between ISO (Independent Sales Organization). Many banks charge a set-up fee in order to open the account, but their individual transaction fees will likely be lower than a third-party merchant's. Choosing an option will be dependent on the business's needs, predicted growth, and ability to sell enough products to cover all fees and associated costs. Due to the variation between companies, it would be best to get multiple quotes from different banks/ISO’s and different third-party merchants that offer website credit card processing.
A web developer can help a business set up the credit card processing system on the business's website, but it isn't always necessary. Both merchant accounts and third-party merchants have customer service representatives and instructions to allow the site owner to set up the processing system on the site. With a lot of third-party merchants this is as simple as copying the embed code from the third-party site and placing it into the HTML of the business's website. More complex website credit card processing systems may require more time or expert help, but the result is a professional, streamlined way for customers to pay for their purchases online.
All small businesses should be able to make informed decisions on what website credit card processing system works best for them. Keep in mind the following:
With online credit card processing, businesses are able to increase their sales and not only attract more customers, but keep them as regular shoppers. Setting up a credit card processing system may take research in the beginning, but it provides additional benefits in sales and customer service, as well as reaching an international market.
1. Ask as many questions as possible
In order to feel comfortable with the company you select you will need to ask a few questions. The more questions you ask the better feel you will get from the provider.
Here are a few questions to ask when selecting a merchant service provider:
Merchant services and credit card processing is a specialized industry. You wouldn’t go to your dentist to get gallbladder surgery would you? No, simply because your dentist specializes in a particular part of the body. The same is true of the banking industry. The banks specialty is storing and lending money, not processing credit card transactions. Go with a specialist and your experience will be much better.3. Understand how the fees are calculated
Understanding the fees associated with the account is very important. The credit card processing industry has intentionally made fee calculation cumbersome so that merchants don’t understand what they are being charged. Avoid this issue by taking some time to understand how the fees are calculated. If the provider you are speaking with is unwilling to explain it, move on.
If the processor you are working with has an account cap that can’t be exceeded, move on. Most provider will have soft limits set up on the account. The soft limit represents the boundaries the processing account is set up with. These limits can be exceeded, hence the name soft limit. If your account is not able to exceed these limits it can inhibit your business growth.
5. Ask more questions
The more questions you ask the better your experience will be. Make sure you ask about the processors better business bureau standings, ask about the history of the company and their merchant attrition rate.
These tips will help arm you with the best information so that you can make the right decision for your business.
Credit card surcharging is still illegal in the following states: Texas, Oklahoma, New York, Massachusetts, Maine, Kansas, Florida, Connecticut, Colorado and California. So if you conduct business in any of these states it is illegal to add a surcharge to credit card transactions per state law, which always supersedes regulation of a particular company (Visa).
The rest of the nation has limited authority to surcharge customers starting on Jan. 27th, 2013 based on the rules established by Visa Merchant Surcharging regulations. It is strongly recommended that you review these rules before instituting a surcharge for credit card use to ensure you are in compliance.
These rules have been made part of the Visa processing guidelines that govern your merchant account. So, breaking these rule constitutes a violation of your card processing agreement and will result in your account being closed and your business being placed on the TMF list.
While this new regulation may seem like a benefit to your business it is strongly recommended that you proceed with caution if you intend on implementing a surcharge. The preferred method of payment for most customers is a credit card. So charging the customer more for using their preferred method of payment may alienate your business and drive customers to the competition. A good approach may be to test it for a month and pull it back to gauge the response of your customers.
Gift cards are a proven method to enhance customer loyalty and boost sales. A typical gift card solution can cost between $250 and $500 to start and has associated monthly processing fees. Maxx Merchants wants to give your business the ability to deploy a gift card solution for free. The only cost associated with the program is the cost to order additional gift cards and we’re giving you 50 to start – free. That way if the program has benefit for your business you can order more cards. If the program doesn’t work, simply never order more cards. You will be charged nothing. It’s that easy.
*Free program is available to merchants with a Maxx Merchant's processing account.
The first piece of advice when selecting a merchant service provider in Denver, allow enough time to evaluate the company, proposal and contract. Rushing into an account will ensure a bad experience. Rates for accounts in Denver can vary greatly and so can the contract term.
Here are a few items to consider when evaluating companies in Denver.
For more help with selecting the right merchant service provider in Denver, download our merchant services survival guide.
Maxx Merchants is proud to announce a new mobile processing platform that is much cheaper than Square Up, GoPayment or PayAnywhere. In addition to the cheapest rates available for mobile credit card processing we are proud to declare live human support!
Square Up has established a niche in the credit card processing industry by offering simplified credit card processing targeted for mobile businesses that process smaller monthly volume. With this simplified approach, two large pain points have been uncovered.
Wouldn’t it be nice if you could get all the simplicity of Square Up, achieve a lower rate and have a customer service organization available 24/7 that is staffed by live humans? Well now you can!